Amanda Milligan 🌐 Content Syndication for SEO

Amanda is an in-demand conference speaker and blogger.
 
She is sought after for her expertise in content marketing and link building.
 
She's presented at Mozcon, BrightonSEO, State of Search, and Pubcon.
 
She's written for Techcrunch, Search Engine Journal, SEMrush, and Moz.
 
Please welcome the head of marketing at stacker studio, Amanda Milligan.

Watch the full episode at https://youtube.com/live/HEmhp8eDcfU

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Transcript

Wow, that interview with Amanda was jam-packed with so much valuable SEO knowledge! As the head of marketing at Stacker Studio, she really knows her stuff when it comes to creating content that ranks and gets links.

I loved her advice about taking a “zoom out” approach when creating content for links - don’t just focus on your products and services, but talk about broader industry topics. For an ecommerce site, instead of writing about your specific pet products, create content around pets in general. This makes the content more interesting to a wider audience.

Amanda also shared some excellent tips on leveraging data for creating compelling stories. She talked about using free government data sets as well as looking for other authoritative sources of data you can tap into. I loved the tip about keeping track of when data sets get updated so you can find fresh stories.

One of my biggest takeaways was around localizing content. Amanda said localized stories consistently perform well, often getting twice as many links as more general national stories. I never realized how powerful localization could be for link building!

The advice about writing surprising headlines that challenge assumptions or expectations was gold too. Amanda shared headlines that included phrases like “No, it's not Florida” and “Actually” to grab reader attention. I’m definitely going to test out some assumptions-defying headlines now!

Of course we got into syndication too, since that’s Stacker Studio’s specialty. Amanda broke down the differences between owned, paid, and earned syndication clearly. I loved learning how earned syndication through newswires works - you essentially earn high-quality links when Publishers choose to run your content.

Speaking of high-quality links, Amanda shared that repeatedly getting links from the same authoritative sites can still be highly valuable for rankings. But Stacker also has a team constantly working to expand their network of Publishers.

I could go on and on about all the knowledge bombs Amanda dropped! She covered so much helpful ground around ideating compelling stories from data, crafting catchy headlines, repurposing existing content, and more.

If you want to rank #1 in Google, you absolutely have to listen to this full interview. Amanda is truly an expert when it comes to data-driven content and links. She even shared a case study showing their clients seeing 100%+ increases in organic traffic on average!

I’m definitely going to be testing out her tips and advice around localization, surprising headlines, leveraging data, and earning high-quality links. Amanda gave us an SEO masterclass today! If you like the show, do me a favor and hit subscribe so you don’t miss future knowledge bombs from Amanda and other incredible SEO pros.

Now it’s time to take action and level up your SEO skills using what we learned today from Amanda. SEO is always evolving, but focusing on high-quality, surprising content that taps into data and localization seems to be a recipe for ranking success. Amanda and the Stacker Studio team have proven that with real client results.

What stuck out most to you from Amanda’s SEO knowledge bombs today? Let me know! I love hearing your key takeaways and seeing how you implement them. SEO is an ongoing learning journey.

Thanks again to Amanda Milligan for dropping so much wisdom today. Be sure to connect with her on LinkedIn and check out Stacker Studio if you want expert help with data-driven content and link-earning.

Until next time, keep ranking and keep learning my SEO fam! Now go out there and start shaking up Google’s results with surprising headlines and localized content. You got this!