SEO Knowledge Bomb Podcast | SEO Video Show Recaps

Adam McChesney 😎 Your SEO Personal Brand Story

January 09, 2024 Paul Andre de Vera
SEO Knowledge Bomb Podcast | SEO Video Show Recaps
Adam McChesney 😎 Your SEO Personal Brand Story
Show Notes Transcript

Adam is a digital marketing expert, serial entrepreneur, and keynote speaker.

He is currently the Partner and VP of Growth at Hite Digital,

He's grown Hite into a 7-figure business serving nearly 100 clients with a team of 5 full-time experts.

He is also the founder of two successful startups focused on the automotive space.

He is the host of the Entrebrewer podcast.

Please welcome personal branding expert Adam McChesney.

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Welcome back SEO fans to another jam-packed episode of the SEO Knowledge Bomb podcast. I recently had the pleasure of interviewing personal branding expert and digital marketing agency founder Adam McChesney. Adam shared so many golden nuggets on how to build an audience and attract clients through strategic personal branding. Let’s break down the key takeaways.

Ideal Client Avatar
The foundation of an effective personal brand starts with clearly defining your ideal client. As Adam explained, it's better to have 5 ideal prospects that perfectly fit your offering instead of 100 leads that result in endless tire kickers. When targeting your niche, go micro - get super specific on details like location, industry, company size and lifecycle stage. This allows you to create content that deeply resonates with your avatar’s pain points.

Consistency Is Key
Adam posted daily on Facebook for 6 straight months before landing his first client. That’s over 180 pieces of content showcasing his expertise! Consistency builds authority and gets your brand cemented into your audience’s feed. While daily posting isn’t realistic for everyone, aim to share valuable insights multiple times per week.

Provide Value First
Resist the temptation to make every post a sales pitch. Adam follows the 80/20 rule - 80% of his content educates and entertains, while only 20% promotes his services. Build goodwill by giving your best tips away for free. This content earns you the right to later make an occasional soft sell.

Share Stories Not Stats
We connect with stories not stats. When showcasing client results, put the focus on the personal impact - how your services helped them achieve business goals, hire more staff, or even take a long overdue vacation. This resonates far more than vanity metrics like keyword ranks and traffic numbers.

Position Yourself Differently
Today’s oversaturated digital marketplace demands differentiation. Adam knew he didn’t want his personal brand to just be “another digital marketer” so he positioned himself as a serial entrepreneur and visionary who just happens to specialize in digital marketing. Take an inventory of your unique experiences and perspectives that set you apart.

Build Trust Through Authenticity

The best personal brands focus less on perfection and more on authenticity. Adam actually gets higher engagement when he talks about his failures, lessons learned and the harsh realities of entrepreneurship. Your audience wants to relate to the real you - don’t pretend to have it all figured out.

Automate Your Sales Process
With his personal brand driving inbound leads every day, Adam soon realized the critical importance of automating his sales and marketing systems. Though it’s tempting to delay building these backends when you’re just getting started, it gets exponentially harder once the leads start flooding in. Use systems like HubSpot or ActiveCampaign to capture contacts, nurture leads and systematize repetitive tasks.

Huge thanks again to Adam for sharing his best personal branding strategies for standing out while attracting your perfect customers. Be sure to grab his 7-step PDF on this process which I’ll link up in the show notes. Until next time SEO fans – here’s to dominating those SERPs!