SEO Knowledge Bomb Podcast | SEO Video Show Recaps

Josh Bachynski Reverse Engineers Google AI

September 30, 2023 Paul Andre de Vera
SEO Knowledge Bomb Podcast | SEO Video Show Recaps
Josh Bachynski Reverse Engineers Google AI
Show Notes Transcript

Josh Bachynski is an expert marketer and SEO with over 20 years of business branding, marketing, and SEO experience.

Josh is an industry leader with encyclopedic, intimate "insider secret" knowledge of Google's search algorithms with numerous personal Google contacts, SEO experiments, and thousands of pages ranking page 1.

Josh has spoken on Google search for over 20 years, including a TEDx talk, "The Future of Google, Search, and Ethics",

He has his SEO-related podcast with 17k subscribers and was the host of the famous "The White Hat Vs. Black Hat SEO Show"

Please welcome the host of the SEO Science Show, the secret SEO guru, Josh Bachynski.

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Hey everyone, welcome back to another episode of the SEO Knowledge Bomb podcast. In this episode, I had the privilege of speaking with renowned SEO expert Josh Bachynski.

Josh has over 20 years of experience in SEO and digital marketing. He's considered an industry leader and "insider secrets" guru when it comes to understanding and manipulating Google's search algorithms.

In our conversation, Josh dropped some major knowledge bombs about the current state of SEO and where things are heading in the future. Here are some of the key takeaways:

  1. SEO is becoming more and more AI-driven. Google and other search engines are relying heavily on artificial intelligence like neural networks and natural language processing to understand searches and match them to relevant content. As an SEO professional, you need to understand how these AI systems work in order to optimize effectively.
  2. Links are becoming less important. With advancements in AI, Google doesn't rely as much on links as trust and ranking signals. Josh says that "entity vectors" - semantic associations between concepts, keywords, and pages - are becoming the new links. You need to focus on developing strong "expert" entities related to your niche.
  3. Create content that ticks the E-A-T boxes. Google evaluates pages for Expertise, Authoritativeness, and Trustworthiness. Target informational, factual content that demonstrates your expertise and authority. Aim to be referenced and linked to by legitimate industry sources.
  4. Optimize for the machine first, human second. Write content in a way that clearly conveys semantics, expertise, and topical relevance to Google's algorithms. Interest and readability for users comes second.
  5. Understand Google's AI stack. RankBrain, BERT, Knowledge Graph, etc. Each AI component evaluates and scores pages differently. You need to reverse-engineer and optimize for each one.
  6. Join a professional SEO community. With Google constantly evolving its algorithms, ongoing education and testing is crucial. Join an elite SEO mastermind group to stay ahead of changes.
  7. Invest in AI tools. Leverage AI-powered tools that tap into Google's algorithms and data to surface keywords, content ideas, and optimization tips specific to your niche.
  8. Links still matter, but avoid "spammy" ones. Don't buy links in bulk. Focus on high-quality referral and expert links that aid your entity-building.
  9. Produce truly unique, high-value content. Google is cracking down on duplicate, scraped, and thin content. Differentiate yourself with original value-add content.
  10. SEO is better suited to independent learners. It's an ever-changing field requiring continual learning. If you prefer fixed rules and structure, focus more on paid ads.

Those were the big SEO insights I learned from my chat with Josh. He really emphasized the importance of staying on top of the latest AI and algorithm developments if you want to be successful with organic search today and in the future.

If you want to connect with Josh or learn more about his SEO tools and training, you can find him on Twitter @joshbachynski or visit his website

I hope you enjoyed this episode and took away some useful tips to improve your own SEO game! Be sure to subscribe to stay updated on future episodes. Thanks for listening!